by Chris Bryant | Aug 12, 2015 | Industry News, Uncategorized
As you know, more and more people are accessing the internet through a smartphone. Hence, it’s pretty much a given that come next year, the number of those doing their shopping on mobile will continue to improve significantly. In fact, the percentage of “thumbtop...
by Chris Bryant | Aug 11, 2015 | Industry News, Uncategorized
eBay was a pioneer. From being a mere seller of Pez dispensers, it paved the way for e-commerce. eBay was an innovator—it allowed people who wanted to host garage sales to have their very own online storefronts. It enabled small businesses to reach customers that...
by Chris Bryant | Aug 10, 2015 | Industry News, Uncategorized
Industry experts have stated time and time again that the completion of an online purchase by a customer often hinges on shipping. As a matter of fact, free shipping is one of the main reasons why shoppers go online, hence experts suggest to offer it if it’s...
by Chris Bryant | Aug 7, 2015 | Industry News, Uncategorized
As noted here and here, online retail is doing really, really well. In fact, just last year, Australia’s online retail market was worth approximately $22.1 billion, experiencing a growth of 7% compared to the previous year. And it’s only bound to get even bigger....
by Chris Bryant | Aug 6, 2015 | Industry News, Uncategorized
Paul Fletcher, Parliamentary Secretary to the Minister of Communications, shared his thoughts on what the future holds for Australian e-commerce during the Online Retailer Conference and E-Commerce expo that was held recently in Sydney. Below are some of his...
by Chris Bryant | Aug 5, 2015 | Industry News, Uncategorized
Women have this reputation for doing more shopping. But according to the 2015 Sensis e-Business Report, it’s the men who do more of the spending online. It’s because men spend primarily on electronics and video games, which are more expensive than the items women...
by Chris Bryant | Aug 4, 2015 | Industry News, Uncategorized
Collecting customer data takes time and effort. All the work you put into it is wasted, though, if your business isn’t able to make the most out of the data you’ve gathered. This may be a simple case of not knowing how. Fortunately, the good guys over at CMO created a...
by Chris Bryant | Aug 3, 2015 | Industry News, Uncategorized
If you don’t know by now, Pinterest is one of the best when it comes to social media commerce. Your online store probably has its own Pinterest account. But the question is: are you maximizing your presence on this social media platform? The immense potential of...
by Chris Bryant | Jul 31, 2015 | Industry News, Uncategorized
Instagram is one of the best channels you could use to market your online shop. According to a recent study, it’s a strong visual platform that could provide you with 25% higher engagement than other social media sites. With that said, there’s no reason why your brand...
by Chris Bryant | Jul 30, 2015 | Industry News, Uncategorized
So what’s the reason why shoppers decide to go online? Unsurprisingly, it’s value for money, which refers to both cost and convenience. That is what the Australia Post found out after holding a survey with 10,000 Australians partaking in it. It was the largest online...
