Infographic: A Guide to Increase Your E-mail Opens and Clickthroughs
There’s this adage about first impressions—they last. Now, this matter can be debated back and forth since it’s subjective, after all. But when it comes to e-mail marketing, it’s undeniable that first impressions are everything. You see, the e-mail audience can be a...
Shoes of Prey Sets Foot in U.S. Shores
Shoes of Prey is of course the famous startup that began as an exclusively online store wherein customers are allowed to design their own shoes. It didn’t take that long for the Sydney-based shoe maker to find success, thus it expanded by building brick-and-mortar...
Facebook Wants You to Know that You Won’t Have to Create a Mobile Site Anymore
Facebook is all about making things easier for you. Aside from providing you an effective platform in which you could touch base with your customers, the social networking is hell-bent on setting up an e-commerce marketplace within its walls. It has tried and failed...
More Awesome Tips in Optimizing Your E-Commerce Site for Mobile
It’s a foregone conclusion that mobile is the future of e-commerce. We’ve posted before about how you can optimize your website for mobile (if you haven’t by now, you really should ASAP). It’s a necessity, seeing as nearly 80% of Australians own a smartphone. There’s...
Tailor-Fit Your Online Store’s Content for the Holidays
We’re in the “ber” months now. And September signals the start of most retailers’ favorite time of the year—the holiday season. During this period, stores get more traffic and shoppers are more willing to spend. It can get pretty crazy sometimes, as you know. Needless...
Etsy is in Trouble for Being Crafty with Taxes
Etsy, the premier marketplace for your arts and crafts wants and needs, is embroiled in controversy after a US tax policy group accused it of dubious tax practices that aren’t aligned with its B Corp status. Having that status means higher ethical policies are...
Here are 5 Quick Fixes to Your Social Media Strategy
Time and time again, we’ve reiterated the importance of social media marketing for e-commerce. In fact, we’ve posted guides on how to maximize some of the top social media networks (here’s one for Facebook ads, one for Instagram, and one for Pinterest). The popularity...
Grow Your E-mail Subscriber Base with These Sure-fire Tips
Growing a sizeable e-mail subscriber base doesn’t come overnight. It takes time, strategy, and creativity. The last one is especially important with regard to your e-mail templates, as these are your main communication tools for this channel. The template needs...
