Growing a sizeable e-mail subscriber base doesn’t come overnight. It takes time, strategy, and creativity. The last one is especially important with regard to your e-mail templates, as these are your main communication tools for this channel. The template needs refurbishing with each new campaign, so that it’d be able to support your new products and services in the most effective manner. But aside from that, there are other areas that you could improve in your e-mail marketing in order to keep your customers interested. Check these out in this very useful article.