It goes without saying that landing pages are critical to the success of your online store. After all, these are where you appeal to your customers to purchase. Landing pages are where your online ads or email campaigns will lead to, thus it’s important that these are...

Facebook tried its hand at e-commerce before. It failed. Now, it’s ready to take another shot at it, primarily due to the rise of mobile. We've posted about this before, but this article from Business Insider chronicles Facebook’s early struggles with being a...

Startup Smart recently sat down with the founders of Australian startups Vinomofo (an online wine store) and Brosa (an online furniture marketplace) to talk about their respective customer acquisition strategies. Other online store owners could certainly pick up more...

There’s a big chance that you’re using Wordpress as your online store’s platform. And that’s good and all, since it’s one of the most popular content management systems (CMS) after all. In fact, nearly a fifth of all sites in the digital realm are using Wordpress....

Many businesses have been able to further their brands through the social media titan known as Facebook. Specifically, numerous online store owners have displayed tremendously positive results with the use of Facebook ads. That’s not surprising at all, because as of...

Since time immemorial, technology has always been changing the way we do things. Naturally, technology has also been integral to how online store owners operate, as it allows their businesses to run smoother and be more efficient. Small business owners in particular...

Shipping is one of the most critical facets of an e-commerce business. How you get merchandise from one point to another is just as crucial as your product line-up or marketing. And the thing is, setting up your shipping logistics can prove to be a challenging...

The inability of a shopper to reach you may cost you a profit; or worse, a potential loyal customer. You see, your accessibility to the customer is oftentimes the make-or-break for a purchase or a long-term relationship. For that reason, it’s vital that you’re able to...