Shipping is one of the most critical facets of an e-commerce business. How you get merchandise from one point to another is just as crucial as your product line-up or marketing. And the thing is, setting up your shipping logistics can prove to be a challenging endeavor, as you’d have several considerations to mull over. Here are the seven vital aspects that you should look into when deciding on your e-commerce store’s shipping model.
1) The basics
- Where will you be shipping from?
- Do you have enough space?
- Always remember that efficiency is key.
2) Which carrier(s) to use?
- Go local or national?
- Canvass rates, of course.
3) How do you calculate rates?
- Rate calculators are the way to go.
4) Consider using multiple carriers to accommodate customers that are both close and far from you.
- This way, you can avoid overcharging or undercharging.
5) How should you communicate with customers with regard to shipping?
- Consider going through a more personalized route instead of the more basic automated e-mails.
6) What should you include with the shipment?
- This could be something as basic as the receipt or a personalized note for that extra touch.
7) Set a clear return policy.
- This is very important, thus make sure that your customers can find this easily.
To read a more in-depth explanation on the matter, click here.