by Chris Bryant | Sep 7, 2015 | Industry News, Uncategorized
Etsy, the premier marketplace for your arts and crafts wants and needs, is embroiled in controversy after a US tax policy group accused it of dubious tax practices that aren’t aligned with its B Corp status. Having that status means higher ethical policies are...
by Chris Bryant | Sep 4, 2015 | Industry News, Uncategorized
Time and time again, we’ve reiterated the importance of social media marketing for e-commerce. In fact, we’ve posted guides on how to maximize some of the top social media networks (here’s one for Facebook ads, one for Instagram, and one for Pinterest). The popularity...
by Chris Bryant | Sep 3, 2015 | Industry News, Uncategorized
Growing a sizeable e-mail subscriber base doesn’t come overnight. It takes time, strategy, and creativity. The last one is especially important with regard to your e-mail templates, as these are your main communication tools for this channel. The template needs...
by Chris Bryant | Sep 2, 2015 | Industry News, Uncategorized
It goes without saying that landing pages are critical to the success of your online store. After all, these are where you appeal to your customers to purchase. Landing pages are where your online ads or email campaigns will lead to, thus it’s important that these are...
by Chris Bryant | Sep 1, 2015 | Industry News, Uncategorized
Facebook tried its hand at e-commerce before. It failed. Now, it’s ready to take another shot at it, primarily due to the rise of mobile. We’ve posted about this before, but this article from Business Insider chronicles Facebook’s early struggles with being a...
by Chris Bryant | Aug 31, 2015 | Industry News, Uncategorized
Startup Smart recently sat down with the founders of Australian startups Vinomofo (an online wine store) and Brosa (an online furniture marketplace) to talk about their respective customer acquisition strategies. Other online store owners could certainly pick up more...
