by Chris Bryant | Sep 8, 2015 | Industry News, Uncategorized
We’re in the “ber” months now. And September signals the start of most retailers’ favorite time of the year—the holiday season. During this period, stores get more traffic and shoppers are more willing to spend. It can get pretty crazy sometimes, as you know. Needless...
by Chris Bryant | Sep 7, 2015 | Industry News, Uncategorized
Etsy, the premier marketplace for your arts and crafts wants and needs, is embroiled in controversy after a US tax policy group accused it of dubious tax practices that aren’t aligned with its B Corp status. Having that status means higher ethical policies are...
by Chris Bryant | Sep 4, 2015 | Industry News, Uncategorized
Time and time again, we’ve reiterated the importance of social media marketing for e-commerce. In fact, we’ve posted guides on how to maximize some of the top social media networks (here’s one for Facebook ads, one for Instagram, and one for Pinterest). The popularity...
by Chris Bryant | Sep 3, 2015 | Industry News, Uncategorized
Growing a sizeable e-mail subscriber base doesn’t come overnight. It takes time, strategy, and creativity. The last one is especially important with regard to your e-mail templates, as these are your main communication tools for this channel. The template needs...
by Chris Bryant | Sep 2, 2015 | Industry News, Uncategorized
It goes without saying that landing pages are critical to the success of your online store. After all, these are where you appeal to your customers to purchase. Landing pages are where your online ads or email campaigns will lead to, thus it’s important that these are...
by Chris Bryant | Sep 1, 2015 | Industry News, Uncategorized
Facebook tried its hand at e-commerce before. It failed. Now, it’s ready to take another shot at it, primarily due to the rise of mobile. We’ve posted about this before, but this article from Business Insider chronicles Facebook’s early struggles with being a...
by Chris Bryant | Aug 31, 2015 | Industry News, Uncategorized
Startup Smart recently sat down with the founders of Australian startups Vinomofo (an online wine store) and Brosa (an online furniture marketplace) to talk about their respective customer acquisition strategies. Other online store owners could certainly pick up more...
by Chris Bryant | Aug 28, 2015 | Industry News, Uncategorized
There’s a big chance that you’re using WordPress as your online store’s platform. And that’s good and all, since it’s one of the most popular content management systems (CMS) after all. In fact, nearly a fifth of all sites in the digital realm are using WordPress....
by Chris Bryant | Aug 27, 2015 | Industry News, Uncategorized
Many businesses have been able to further their brands through the social media titan known as Facebook. Specifically, numerous online store owners have displayed tremendously positive results with the use of Facebook ads. That’s not surprising at all, because as of...
by Chris Bryant | Aug 26, 2015 | Industry News, Uncategorized
Since time immemorial, technology has always been changing the way we do things. Naturally, technology has also been integral to how online store owners operate, as it allows their businesses to run smoother and be more efficient. Small business owners in particular...
