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Paul Fetcher Predicts the Future of E-Commerce

by Chris Bryant | Aug 6, 2015 | Industry News, Uncategorized

Paul Fletcher, Parliamentary Secretary to the Minister of Communications, shared his thoughts on what the future holds for Australian e-commerce during the Online Retailer Conference and E-Commerce expo that was held recently in Sydney. Below are some of his...

Report: Men Spend More Than Women Online

by Chris Bryant | Aug 5, 2015 | Industry News, Uncategorized

Women have this reputation for doing more shopping. But according to the 2015 Sensis e-Business Report, it’s the men who do more of the spending online. It’s because men spend primarily on electronics and video games, which are more expensive than the items women...

CMO Teaches Us How to Make the Most Out of Valuable Customer Data

by Chris Bryant | Aug 4, 2015 | Industry News, Uncategorized

Collecting customer data takes time and effort. All the work you put into it is wasted, though, if your business isn’t able to make the most out of the data you’ve gathered. This may be a simple case of not knowing how. Fortunately, the good guys over at CMO created a...

Get More Profit out of Your Pins with This Handy Pinterest Guide

by Chris Bryant | Aug 3, 2015 | Industry News, Uncategorized

If you don’t know by now, Pinterest is one of the best when it comes to social media commerce. Your online store probably has its own Pinterest account. But the question is: are you maximizing your presence on this social media platform? The immense potential of...

Give Your Brand a Boost by Using Instagram Correctly and Ingeniously

by Chris Bryant | Jul 31, 2015 | Industry News, Uncategorized

Instagram is one of the best channels you could use to market your online shop. According to a recent study, it’s a strong visual platform that could provide you with 25% higher engagement than other social media sites. With that said, there’s no reason why your brand...
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