New Study: Australians Actually Click on Ads
Good news for those who advertise online: Australians actually click on your ads. According to the latest internet usage data from Roy Morgan Research, approximately 1.6 million Australians aged 14 and above say they’ve clicked on an online ad during the past month....
Now Available: WooCommerce + Lightspeed POS
Managing a store with both a physical and digital presence is by no means a walk in the park. Syncing inventory, adding products to both the physical and online systems, and compiling reports for the two can give you a steady stream of headaches. To make the lives of...
This Aussie CEO Was Able to Expand His Business to 27 Countries Using LinkedIn
It’s apparent that LinkedIn is a powerful tool, as it connects professionals nationwide and across the globe. What isn’t as obvious is just how much impact it can make. Craig McDonald, the big boss of software security company MailGuard, believes that this particular...
Having Slow Page Load Speeds Can Cost You Customers during the Holidays
The holiday season is one of the craziest periods of the year for retailers due to the surge in demand and the presence of fiercer competition. A sound marketing strategy is critical, among other things. We’ve told you before that promos shouldn’t be your sole...
Shopify Went Around and Asked 40 Successful Business Owners for Their Best Piece of Advice
Saying that running a business is difficult is akin to saying the sky is blue—it’s pretty much a given that everyone encounters a few speed bumps along the way before claiming triumph. In fact, it’s these hitches that breed successful entrepreneurs. Now, the advantage...
Infographic: A Guide to Increase Your E-mail Opens and Clickthroughs
There’s this adage about first impressions—they last. Now, this matter can be debated back and forth since it’s subjective, after all. But when it comes to e-mail marketing, it’s undeniable that first impressions are everything. You see, the e-mail audience can be a...
Shoes of Prey Sets Foot in U.S. Shores
Shoes of Prey is of course the famous startup that began as an exclusively online store wherein customers are allowed to design their own shoes. It didn’t take that long for the Sydney-based shoe maker to find success, thus it expanded by building brick-and-mortar...
Facebook Wants You to Know that You Won’t Have to Create a Mobile Site Anymore
Facebook is all about making things easier for you. Aside from providing you an effective platform in which you could touch base with your customers, the social networking is hell-bent on setting up an e-commerce marketplace within its walls. It has tried and failed...
More Awesome Tips in Optimizing Your E-Commerce Site for Mobile
It’s a foregone conclusion that mobile is the future of e-commerce. We’ve posted before about how you can optimize your website for mobile (if you haven’t by now, you really should ASAP). It’s a necessity, seeing as nearly 80% of Australians own a smartphone. There’s...