Tailor-Fit Your Online Store’s Content for the Holidays
We’re in the “ber” months now. And September signals the start of most retailers’ favorite time of the year—the holiday season. During this period, stores get more traffic and shoppers are more willing to spend. It can get pretty crazy sometimes, as you know. Needless...
Etsy is in Trouble for Being Crafty with Taxes
Etsy, the premier marketplace for your arts and crafts wants and needs, is embroiled in controversy after a US tax policy group accused it of dubious tax practices that aren’t aligned with its B Corp status. Having that status means higher ethical policies are...
Here are 5 Quick Fixes to Your Social Media Strategy
Time and time again, we’ve reiterated the importance of social media marketing for e-commerce. In fact, we’ve posted guides on how to maximize some of the top social media networks (here’s one for Facebook ads, one for Instagram, and one for Pinterest). The popularity...
Grow Your E-mail Subscriber Base with These Sure-fire Tips
Growing a sizeable e-mail subscriber base doesn’t come overnight. It takes time, strategy, and creativity. The last one is especially important with regard to your e-mail templates, as these are your main communication tools for this channel. The template needs...
Five Must-Haves on Any Landing Page
It goes without saying that landing pages are critical to the success of your online store. After all, these are where you appeal to your customers to purchase. Landing pages are where your online ads or email campaigns will lead to, thus it’s important that these are...
Facebook is Giving E-Commerce Another Try with the Rise of Mobile
Facebook tried its hand at e-commerce before. It failed. Now, it’s ready to take another shot at it, primarily due to the rise of mobile. We've posted about this before, but this article from Business Insider chronicles Facebook’s early struggles with being a...
Here’s How Two Startups Became Successful at Customer Acquisition
Startup Smart recently sat down with the founders of Australian startups Vinomofo (an online wine store) and Brosa (an online furniture marketplace) to talk about their respective customer acquisition strategies. Other online store owners could certainly pick up more...
You’re Still Using Another CMS Platform? Switch to Magento
There’s a big chance that you’re using Wordpress as your online store’s platform. And that’s good and all, since it’s one of the most popular content management systems (CMS) after all. In fact, nearly a fifth of all sites in the digital realm are using Wordpress....
Grow Your Business on a Billion-User Platform: A Facebook Ads Primer
Many businesses have been able to further their brands through the social media titan known as Facebook. Specifically, numerous online store owners have displayed tremendously positive results with the use of Facebook ads. That’s not surprising at all, because as of...