Customized Help Scout Integration Solutions for a Leading Magazine Creation Platform


Plugin used:

WooCommerce Help Scout


A prominent Australian importer and distributor of high-quality Fast-Moving Consumer Goods (FMCG) sought to enhance their e-commerce operations to better serve their retail partners and consumers. With a focus on delivering top-tier products to the market, they turned to MYOB Integration for WooCommerce to streamline accounting processes and optimize order management. This case study delves into how we collaborated to customize our software, aligning it with their mission and objectives.

Challenges Faced:

Operating in the competitive FMCG sector, the client encountered specific challenges in managing their e-commerce operations effectively. A key hurdle was the limitation of the existing MYOB Integration for WooCommerce plugin in accommodating their need to create multiple customers with the same email ID. Additionally, the plugin’s inability to retrieve customers solely based on email IDs posed challenges in accurately synchronizing orders, hindering their ability to serve a diverse range of retail partners effectively.

Customized Features Implemented:

In response to the unique needs of the client, we proposed and implemented tailored features within the MYOB Integration for WooCommerce plugin:

  1. Customer Identification by Name:
    • Introduced a feature enabling the plugin to fetch MYOB customers by their names, contingent upon the “Set MYOB Default Customer Designation” option being enabled.
    • This enhancement empowered the client to synchronize orders seamlessly based on customer names, facilitating efficient order management across their diverse network of retail partners.
  2. Default Customer Designation Option:
    • Incorporated the “Set MYOB Default Customer Designation” option, enabling merchants to prioritize customer names for order synchronization.
    • This customization aligned with the client’s commitment to delivering exceptional products, ensuring accuracy and reliability in their e-commerce operations.
  3. Handling Duplicate Customer Names:
    • Implemented a solution wherein the plugin intelligently prioritizes the first match and synchronizes orders accordingly.
    • This feature minimized discrepancies and ensured consistency in order management, reinforcing the client’s reputation for reliability and efficiency.

Benefits Realized:

By leveraging these customized features, the client realized numerous benefits:

  • Enhanced Accuracy: Significantly improved the accuracy of order management processes, enabling the client to maintain high standards of service across their network of retail partners.
  • Improved Efficiency: Streamlined e-commerce operations, saving time and resources previously spent on manual data entry and reconciliation.
  • Greater Flexibility: Provided flexibility to adapt workflows according to evolving business needs, ensuring scalability and long-term viability in the competitive FMCG market.


Through collaborative efforts and customized solutions, the client successfully overcame their unique challenges in managing e-commerce operations with the MYOB Integration for WooCommerce plugin. By aligning the software with their mission and objectives, we empowered the client to optimize their accounting processes, streamline order management, and achieve greater efficiency in their operations. This partnership exemplifies our commitment to delivering tailored solutions that meet the diverse needs of our clients and drive business success in dynamic market environments.