Time and time again, we’ve reiterated the importance of social media marketing for e-commerce. In fact, we’ve posted guides on how to maximize some of the top social media networks (here’s one for Facebook ads, one for Instagram, and one for Pinterest). The popularity of social media is undeniable, and it definitely seems like it’s not going anywhere. And the best part about it is it’s free—any business, big or small, can take advantage of social media. This is of course great news, but how exactly can your business benefit from it? What strategies or guidelines should you employ?
To start, over-posting or over-promoting is a social media no-no. The same can be said for ignoring customer queries or complaints. Remember, social media is about building your brand and creating a connection with your consumers, and doing the aforementioned works against this. With this said, check out this handy list of quick fixes to your social media strategy. These are things that you could easily implement and could make a difference in your social media marketing.