Australian online retailers get ‘battle-ready’ against Amazon with Click Frenzy

Two billion products were sold worldwide on Amazon Marketplace in the first half of this year.  And while Amazon’s arrival is the talk of the industry, Australian online retailers are working hard to attract their own cashed-up shoppers with Click Frenzy.  Click Frenzy Founder Grant Arnott said it was a great way for retailers to direct traffic to their site.  “The reality is retailers will be relying on any significant events that are going to drive new customers their way, and that’s what Click Frenzy does,” he said.

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