Australia’s ecommerce landscape is continuing to transform at a rapid rate. The entry of new marketplaces, the proliferation of pay-later services, and a growing range of delivery options are fundamentally conditioning and changing consumer behaviour with the expectation that online transactions of goods and services be quick and easy.
SMB and mid-market Australian retailers now have an unprecedented opportunity to capture market share online. However, the digital economy has forced businesses to adopt new paradigms to attract and retain customers, which have created a customer-centric shopping model where businesses must go above and beyond consumer expectations to break through and provide a differentiated shopping experience. While this may seem daunting, there are a number of simple measures e-tailers can take to optimise sales, delight customers, and increase profitability.
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