How to Align SEO, Content & the Buyer’s Journey

Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the core strategy of modern marketing teams has shifted away from old, intrusive tactics and towards value-based marketing.  Marketers have come to realize that pushing their sales messaging on customers isn’t as effective as attracting them through meaningful and helpful interactions.

To win in the world of content marketing, content and SEO teams have to be aligned. Strategic alignment from the outset between SEO and content is key to ensure content is optimized throughout the buyer’s journey.

Click here to read more on how you and your business can better strategise your digital campaign.

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