Here Are the Three Key Digital Experiences that Retailers Fail to Deliver

According to SAP Australia’s recent national digital experience report, businesses across various industries often don’t deliver on online consumer preferences. The study assessed 3,000 consumers’ direct ratings of 34 major brands across six industries. The three key digital attributes that Australian businesses come up short on are:

  • Dedication and respect to customer needs
  • Responsiveness and interactivity
  • Quality offers/services without overstepping consumer privacy

Only 22% of respondents were pleased with the digital experience offered by retailers, while 47% of them were unsatisfied. 7,000 online interactions were examined, and from those, brands attained an average digital experience score of -25%. The report also found the thirteen most important attributes for digital consumer, which can be seen in the original article.