TopTek

Case Study: Restoring marketplace integrations, supercharging their site speed

The Client

TopTek Store is all about delivering high-quality hardware solutions to homeowners and trade pros across Australia. Known for their awesome pricing, lightning-fast delivery, and top-tier customer service, they’re also making waves on major marketplaces like Amazon and eBay, expanding their reach and accelerating sales.

The Challenge

TopTek was running into some serious roadblocks that were holding them back from hitting their full potential:

DEAD MARKETPLACE INTEGRATION:

Codisto/Channel Cloud, had gone cold, leaving them without a solid way to sync products across the big marketplaces.

SLOW WEBSITE:

The website was sluggish—page load times were dragging, hurting user experience and SEO rankings.

MANUAL MADNESS:

Pricing updates, inventory management, and product categorisation were eating up time and leaving room for mistakes.

BLOATED BACKEND:

Outdated plugins and unnecessary code cluttered the site, making it harder to maintain and less efficient.

CUSTOMER CHAOS:

Without automation, keeping customers in the loop was a total struggle.

The Solution

OPMC stepped in with a game-changing overhaul to put TopTek back on track and future-proof their operations.

Marketplace Integrations Rebooted:

We swapped out the old Codisto tool with a new plugin solution, bringing TopTek back into the multichannel game with Amazon, eBay, and more.

Website Speed Boost:

We dropped advanced caching, cleaned up the junk, and set up Cloudflare’s global CDN, turning slow load times into a thing of the past and giving users a smooth experience.

Automated Feeds & Pricing Rules:

Real-time data from suppliers like Hyka and MMT was integrated, and we added smart pricing rules to automate updates—no more manual work.

Streamlined Customer Comm & Tracking:

Automated notifications and shipment tracking through WooCommerce meant customers were always in the loop with minimal effort.

Future-Proof & Flexible:

We designed the system to scale with TopTek’s growth, ensuring they’ll stay ahead of the game with ongoing support and maintenance.

The Results

Marketplace Channels Recharged:

TopTek’s products are back on Amazon, eBay, and other platforms, unlocking more sales opportunities and keeping the multichannel hustle alive.

Faster Site, Better Experience:

With faster load times and smoother browsing, the site’s performance went through the roof, boosting SEO and user engagement.

Less Manual Work:

Automation saved time, reduced errors, and let the team focus on what really matters—growing the business.

Top-Tier Customer Experience:

Automated updates kept customers in the know and happy, while improving efficiency on the backend.

Built for Growth:

The new system is designed for flexibility, ready to scale with TopTek as they keep growing and adapting to new challenges.

Tech Stack

WooCommerce: For seamless product management, inventory control, and integrations.

Cloudflare: Global CDN and security to boost site speed and reduce latency.
Advanced Caching: To improve page load times and site performance.
Custom Plugins: Replaced legacy integration tools with new, flexible plugin-based solutions.
MySQL: Database management to support real-time data integration.
PHP: Server-side scripting for custom functionalities and automation.