Much speculation has been made on the retail giant’s effect on the Australian market, but Padelford,global manager for e-commerce platform Shopify’s “Plus” model, believes that fearing Amazon “is not a good strategy”. There are 35,000 Australian stores in the Shopify platform, making it one of the highest per capital entrepreneurial environments in the world, according to Padelford. With this article, Padelford shares some of the mistakes businesses make when competing with Amazon.
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