Many businesses have been able to further their brands through the social media titan known as Facebook. Specifically, numerous online store owners have displayed tremendously positive results with the use of Facebook ads. That’s not surprising at all, because as of the second quarter of this year, there are over a billion of users that are active on Facebook monthly. And if you’re running an online store, wouldn’t you want to advertise on a platform that has such a gargantuan user base?
One success story produced by Facebooks ads is Pigtails and Ponys, an Indian e-commerce store that specializes in hair accessories. The brand has been flourishing thanks to the social media site, as 70% of its customer base has been acquired through Facebook ads. It’s safe to say that its ROI has been tenfold. Many success stories abound, as you’ll come to find out with a quick Google search.
Are you interested in Facebook ads now? If your answer is a resounding “yes,” check out this primer on Facebook advertising created by Shopify. It’ll give you an extensive first look on what it can do for your business. It’s worth a read whether you think you already have a budget for it or otherwise.