The scenario:
You have a store that does fairly ok. You’re doing the best you can in marketing it, and sales do come. The problem, though, is that sales is kind of on the low to average side since your customers seem to only purchase what they’re accustomed to time and time again. Naturally, you don’t want your revenues to plateau.
The solution:
You can address this problem through several means. One is of course to get more traffic. It’s great if you have the budget. Otherwise, you may want to go the route of increasing the average order value of your online store (total revenue ÷ number of orders = average order value); or simply put, to get your customers to buy more. Shopify details five proven ways to do this, which you can view here.