When it comes to the design of your to e-commerce store, one size doesn’t fit all. What works for one shopper doesn’t work for another. With that said, the design of your e-commerce store should have your primary target market in mind. It’s not as simple as displaying products and prices and adding shopping carts and payments options, though. To really click with your primary target market, you’ll have to carefully map out the layout of your site. This guide provides suggestions on how to approach your site’s design with these kinds of customers: impulse shoppers, detail-oriented shoppers, hesitant buyers, paralyzed buyers (those who don’t know what to buy). These guidelines should help you come up with the most optimized design for your primary target market.