Industry experts have stated time and time again that the completion of an online purchase by a customer often hinges on shipping. As a matter of fact, free shipping is one of the main reasons why shoppers go online, hence experts suggest to offer it if it’s economically possible. If not, keeping shipping costs as low as you can afford to is recommended to avoid losing customers.
However, there are also other ways to handle your store’s shipping better to promote customer satisfaction. You can expand your business’ shipping options and allow it to be more palatable to your customers by switching to flat rates or charging more accurately, adding another carrier, splitting up orders, or even skipping the shipping process entirely. The awesome guys at WooThemes created an excellent guide on this important subject. You can check it out here.