So, your e-commerce page looks excellent. It has a first-rate layout, great images, and well-written copies. And because of those, traffic is at an all-time high. However, the sales figures don’t quite match up to the number of visitors on your site. If that’s the case, you may have to take a closer look into your sites checkout page. As you know, if visitors are on this page, then you’re one step closer into transforming them into customers. That’s why it should be your priority to make it as good as it possibly can be. But according to the Bayman Institute, nearly 69% of online shopping carts don’t make it to the finish line. As an online retailer, you definitely would want to minimize that number by perfecting the checkout page.
Essentially, there’s no sure-fire method into creating the perfect checkout page. Numerous factors are involved, and a lot depends on the kind of product you have and your target market. The best thing that you can do is to continually test what works. Mindful A/B testing is the way to go, which can come in the form of something as simple as changing the copies or something as drastic as tinkering with the whole layout. Regardless, don’t rush this process, as it does take a lot of planning, observation, and time. You’ll have to be patient in order to get the results that you want.
Fortunately, VWO has created a handy infographic on how go about in optimizing your checkout page. Check it out here.