brings craft beer online

Photo courtesy of Julio Morales on Flickr

Photo courtesy of Julio Morales on Flickr

Run by three former investment bankers, makes craft beer available online.

Andy Williamson, 27, Alex Gale, 30, and Mark Woollcott, 35, all held high-paying positions at investment firm CMB Capital and all three loved trying different beer rather than the same old stuff. So, the three took their knowledge of starting companies and their love of having a pint and combined the two into a successful online business selling Australian craft beer over the internet.

The site stocks more than 100 craft beers with tasting notes and member ratings.

“The thing that gets us really excited is where the craft beer industry can get to,” Williamson said. “It’s still a very small part of the $6.7 billion beer market, but the big opportunity for us is that continued shift in consumer drinking behaviour.”

Soft launching two months ago, the site has already signed up hundreds of customers including Saatchi & Saatchi, Starcom, NTT, Standard & Poors and Bankwest. The trio recently curated an event for Sydney’s Vivid Festival at the Museum of Contemporary Art and are even experimenting with a beer and yoga session in partnership with Pop-up Yoga dubbed ‘Beer & Broga’.

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